The Different Types of Fashion Brands and Styles You Need
to Know...
When it comes to fashion, you’ll hear people talking about
brands and styles in the same sentence all the time, but do you really know
what those terms mean? Although it may seem like these two fashion concepts are
synonyms, there are actually some important differences between them. If you’re
looking to up your style game, this guide will help you understand the
different types of fashion brands and styles available so that you can always
look your best!
Let's start with the basics
if you have even a passing interest in fashion, then it's
safe to say that you're familiar with fast fashion brands such as Zara, Forever
21, H&M, Uniqlo and ASOS. These companies produce trendy clothing at
affordable prices by churning out new styles on a seasonal basis. In essence,
they offer chic clothing options for bargain hunters who don't want their closets
(or bank accounts) filled with pieces that are outdated by next season.
Retailer
There are two types of fashion brands: retailers and
designers. Retailers are companies like Zara, which design clothing and simply
label it with their own brand name. Designers are companies like Louis Vuitton,
which design clothing with their own label, then sell that clothing directly to
customers. Both retailers and designers have their own types: apparel retailers
focus on selling clothes whereas accessory retailers sell accessories like
shoes or bags. Of course, even within these broad categories there are many
more kinds of fashion brands...
Mainstream / Trend
When you think about fashion, it’s hard not to think about
brands. Although brands will always play a role in how people dress, what they
wear is currently changing rapidly. This means that two people could both be
wearing clothes from high-end designers but look drastically different because
their fashion sense doesn’t come from one specific type of brand or company.
Here are a few trends you should know about when it comes to clothing styles.
Luxury Section: Anti-trend
Do Not Follow Trends! Luxury brands are driven by certain
factors that cater to each demographic’s needs. A luxury brand has loyal
customers who consume its product because they believe in its brand story and
ideology. The following are a few types of fashion brands and styles you need
to know about
Indie
Indie is a catch-all term used to describe fashion brands
that are independently owned, design their own lines and aren’t available in
chain stores like Forever 21. Like rock ‘n’ roll itself, indie labels are
typically DIY outfits run by designers who know how to work hard, play hard and
make their own rules. They may be niche or a little weird, but they generally
have loyal followings among people who like a little personality in their
clothing.
Vintage Section: Eco Section: Celebrity/ Socialite
Section: Fitness apparel/ sports clothing
if you’re a gym rat or avid runner, or even if you’re just
into physical fitness, sportswear is an integral part of your wardrobe. There
are also some big-name designers who have a major presence in athletic
wear—Calvin Klein for one.
Underwear and lingerie Section: Plus sizes/ Tall sizes/
Petites
If you’re a woman who’s anything but a standard size, it can
be tough to find any bra that fits. Even if your bust fits in one size
category, you might need a different band (the part that goes around your
torso) or cup (the part that cups your breasts). This is where companies like
Lane Bryant, Elomi, and others come in—they make bras for women with wider
bands, smaller bands, fuller cups, and even specialty sizes like mastectomy
bras.
There are sub-brands within a brand as well (and they
could be in any category mentioned above). Additionally, sub-brands are usually
their own entities. For example, Isaac Mizrahi for Target is still considered
part of Target - but it's also its own entity at the same time.
In order to understand how fashion brands work, you need to
know about all types of fashion brands and styles in general: designer labels,
heritage brands, sub-brands, private labels and more. Keep reading for an
explanation! ## Designer Labels Designer labels include big name brands such as
Louis Vuitton and Gucci. They also include avant-garde designers such as Jean
Paul Gaultier.
Types of trending fashions
Fashion trends come in a variety of types: some are popular
for longer periods than others, while others only remain popular for shorter
bursts. For example, hipster fashion trends come and go much faster than more
traditional styles—and they often last just a season or two. Here are five
types of fashions you should be aware of if you want to stay in-the-know about
current trends.
Fashion that find you with time
It’s not just fashion that is fleeting, but also fashion
trends. Over time, trends change dramatically. For example, disco pants were
popular in 1979. While fashion is a form of expression, it can also be an
investment as long as you know what you’re buying into. The best way to stay
ahead of every trend is by knowing what they are before they become mainstream.
There are several different types of fashion brands and styles you need to know
about.